The Hedgehog Decision

The most important choice your leadership team will make is deciding what your organization is about — and what it isn’t.

Aug 11 • Aaron Lee

The Flavor of the Month Problem

Why the book of the year never makes it to next year.

Aug 6 • Aaron Lee

June 2026

Disney's magic is a budget line.

Service culture is a decision about where to invest.

Jun 30 • Aaron Lee

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Foggy morning

I was supposed to lead a hike to the top of the mountain this morning.

Jun 29 • Aaron Lee

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Your dream job might feel empty

Time to stop copying and start building your own plan

Jun 9 • Aaron Lee

The meeting that wasn't a meeting.

What's actually happening when your meeting never decides anything.

Jun 2 • Aaron Lee

May 2026

Permission to stop.

What most leaders have never written down.

May 26 • Aaron Lee

The lie was always "work harder."

Why pushing harder is producing less.

May 19 • Aaron Lee

December 2025

What 61 Books Taught Me About Leadership, Sales, and Life

Reading has always been one of the ways I slow my thinking down enough to notice what actually matters.

Dec 31, 2025 • Aaron Lee